A full-service creative direction project spanning concept through execution. I developed the visual direction, creative brief, and moodboard; led location scouting and model casting; and collaborated closely with the brand founder, photographer, venue owner, and talent to bring the vision to life. I styled and sourced complete, head-to-toe looks for each model, curating a wardrobe that reinforced the brand’s identity.

On set, I led creative direction, working in real time with the photographer, social content creator, and talent to refine composition, pacing, and overall visual flow throughout the shoot. The result is a playful, fashion-forward campaign that balances bold expression with intentional brand alignment.