If your brand had aโ€ฆ

most-worn pair of shoes,

favorite vacation spot,

or go-to coffee order,

What would they be?

A hand wearing a blue, bejeweled high-heeled shoe supports a silver laptop against a blue background.

This is how I think about branding, as a fully established identity, rather than a logo or color palette:

expressive, personality-packed, deeply intentional.

Visual Direction &

Design Influences

My design approach is shaped by a love of fashion, interiors, architecture, and art- all forms of self-expression constantly feed into the way I work.

My influences are eclectic, and I like to build worlds that fit the story each brand needs to tell. Iโ€™m just as inspired by a vintage handbag, a bohemian living room, or the way a story unfolds on screen as I am by a bold print or perfectly plated brunch.

I especially love visuals that transport you to a place and moment in time, the kind that immerses you in color, texture, and mood. 80s Miami Art Deco Revival, with its candy-colored pastel glamour, will always be a touchstone, as well as mid-century retro-futurism, which imagined possibilities that still feel fresh today.

Modern living room with pink curved sofa, a fireplace, and large windows showing a city skyline.
Woman with long blonde hair wearing a light blue coat and matching skirt, holding a small purse, standing indoors.
A vibrant indoor bar with an elaborate pink chandelier and ceiling decoration, featuring a curved bar counter with pink stools, and shelves stocked with various liquor bottles.
The image shows the front of a light blue hotel building with a large vertical sign reading 'COLONY HOTEL'. There is a tall palm tree in front of the building.
The facade of a vintage theater or cinema with pastel pink, green, purple, and blue colors, featuring a decorative art deco style and a marquee sign.
A woman with dark hair styled upwards, wearing a pink feathered dress, sitting at a vintage vanity table with a mirror, surrounded by various bottles and items, in a room with green walls, a lamp with a pink shade, and decorative objects.
An interior of a luxurious lounge area with pink and purple velvet seating, mirrors on the walls, and red textured curtains. There are small tables with lamps and a patterned carpet.
A woman with dark wavy hair and red lipstick wearing a white dress with star embellishments, adorned with star jewelry and a large star-themed headpiece.
Kim Kardashian in Skims Holiday [2023] dir. Nadia Lee Cohen
The Fed Community in Clarkston, MI
Parker Posey in 'Party Girl' [1995] dir. Daisy von Scherler Mayer
'Edward Scissorhands' [1990] dir. Tim Burton
Morning Glory Cafe in San Diego, CA
A young woman with long brown hair and light skin sits on a shaggy carpet, wearing a purple blouse and matching pants. She has a serious expression and is gazing directly at the camera, with her left arm resting on her knee and her right arm with a w
Flamingo Bowl in St. Louis, MO
1994 Moschino
The vintage sign of a 7-Eleven convenience store with large white letters and a crescent-shaped logo, mounted atop a green vertical structure outside the store. The store has large glass windows and a small palm tree in front, under a blue sky.
Close-up of a dress embellished with pink beads, sequins, and fringe, with intricate beadwork and ruffles.
The Starlite Hotel building with pastel purple and teal accents, outdoor seating area with yellow umbrellas, and palm trees on the side.
Woman with blonde hair in a yellow shirt and orange skirt, sitting on a yellow background.
People sitting at a classic bar with ornate decor and vintage-style chairs, inside a lively, brightly lit establishment.
A woman in a white, flowing dress with intricate embroidery, holding out part of her dress with one hand, standing against a dark background.
A vintage bathroom with purple and green tiles, a small window above a built-in bathtub, a white pedestal sink, a large mirror, and a towel hanging on a rail.
Crowded dance club with a neon sign reading 'Studio 54' and a large disco ball overhead.
A person wearing a long, fluffy blue coat over a blue turtleneck sweater, with matching blue gloves and high-waisted ribbed pants.

Pulling moods, structure, palettes, and textures from everywhere:

a filmโ€™s color grading

the narrative arc in a song

Performer singing into a microphone on stage with dramatic lighting and fog effects.

how wardrobe styling communicates

The smallest creative spark from the most unexpected place is enough to inspire a fully structured brand system or social campaign.

A woman with voluminous blonde hair posing next to a vintage carousel ride, wearing a polka-dot dress with long sleeves and a tied waist, holding onto the carousel's pole.
A man in black clothing climbing a staircase that appears to ascend into the sky, with a blue cloudy sky background.
A woman in a purple coat dress with large pockets, purple boots, and sunglasses is adjusting her sunglasses while standing in an airport or train station waiting area. She is holding a small purple handbag. In the background, an employee is working a
Indoor courtyard with vibrant orange walls, lush green plants, and wrought iron balcony and furniture.
A woman wearing a colorful dress with a circular pattern and a headband, standing indoors and talking to another woman with blonde hair dressed in a zebra print outfit.
A woman is lying on a bed with a sleep mask on her face, appearing to be asleep. An orange tabby cat is sitting on the edge of the bed nearby, looking at her.
A stylish woman with dark hair in a half-up hairstyle, wearing a black and white cape dress, black heels, and holding a red handbag, appears to be entering or exiting a building with glass doors.
People sitting at a circular bar with ornate, vintage decor and rounded bar stools inside a lively restaurant or bar.