About

I blend left-brain strategy with right-brain sparkle.

Experiences, campaigns, and content workflows that are beautiful but backed by data: story-driven, strategy-led, and polished execution.

I come from a past in software engineering, mostly internal enterprise systems where usability, reliability, and best-practice architecture rule. In my personal and studio projects, I lead with visual impact. Together, that gives me a two-lens approach: make it effortless to use and impossible to ignore.

I’ve delivered work across industries: beauty & cosmetics, finance, IT, sustainable apparel, mechanical engineering, and more. The common thread is the craft: clear narrative, thoughtful systems, measurable outcomes.

The switch from tech to marketing was driven by my love for visual design and aesthetic branding, and spurred by the desire to leverage technical strengths and apply analytics to strategy. Building enterprise tech tools taught me to value clarity and usability; branding and design let me pair that discipline with concept, craft, and emotion.