Personality-Packed. Expressive. Vibrant.

Concept-led creative for brands that want to stand out.

Hi!

I’m Courtney,

a creative director and marketing strategist who designs, strategizes, and iterates brands using distinct visual identity and performance insights.

My work spans brand design, creative direction, and campaign strategy, blending strong visual taste with thoughtful structure and performance insight. I’m especially drawn to projects that value bold visuals, storytelling, and brands with strong creative vision.

Whether I’m directing a campaign, building brand identity, or working on social strategy, I’m always thinking about how it feels on the other side of the screen.

Featured Client:

Two models in front of a billiards table wearing NW 77th eyewear during a lifestyle campaign shoot.

Creative Direction & Campaign Photoshoot

A full-service creative direction project spanning concept through execution. I developed the visual direction, creative brief, and moodboard; led location scouting and model casting; and collaborated closely with the brand founder, photographer, venue owner, and talent to bring the vision to life. I styled and sourced complete, head-to-toe looks for each model, curating a wardrobe that reinforced the brand’s identity.

On set, I led creative direction, working in real time with the photographer, social content creator, and talent to refine composition, pacing, and overall visual flow throughout the shoot. The result is a playful, fashion-forward campaign that balances bold expression with intentional brand alignment.