If your brand had a…
most-worn pair of shoes,
favorite vacation spot,
or go-to coffee order,
what would they be?
This is how I think about branding, as a fully established identity, rather than a logo or color palette:
expressive,
personality-packed,
and deeply intentional.
Visual Direction &
Design Influences
My design approach is shaped by a love of fashion, interiors, architecture, and art- all forms of self-expression constantly feed into the way I work.
My influences are eclectic, and I like to build worlds that fit the story each brand needs to tell. I’m just as inspired by a vintage handbag, an eclectic living room, or the way a story unfolds on screen as I am by a bold print or perfectly plated brunch.
I especially love visuals that transport you to a place and moment in time, the kind that immerses you in color, texture, and mood. 80s Miami Art Deco revival, with its candy-colored pastel glamour, will always be a touchstone, as well as mid-century retro-futurism, which imagined possibilities that still feel fresh today.
Pulling moods, structure, palettes, and textures from everywhere:
a film’s color grading
the narrative arc in a song
how wardrobe styling communicates
The smallest creative spark from the most unexpected place is enough to inspire a fully structured brand system or social campaign.